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"Love of
wisdom is different from the possession of it"
Plato ~ |
Here comes
summer, the perfect time for
target marketing
It's a fallacy that you should cancel advertising
in the summer months because "no one" is buying, or clients are
distracted by vacations, the beach, etc. Summer is an ideal time
to make contact with customers and prospects. It's an excellent
time to cultivate relationships and lay the foundation for
stronger growth opportunities in the early fall.
Summertime marketing should appeal to "summertime thoughts" that
focus on outdoor activities, create lighthearted images of fun
and relaxation, and provoke different conversations with your
customers. It’s a great time to enhance your name recognition,
generate goodwill and give your company a competitive edge. It’s
the perfect time to thank your best clients and to prepare them
for an early preview of your fall products and services.
Let's develop a plan of action to target your top
customers and produce positive and measurable results.
-
objective: create
goodwill
- target:
top 20% of clients (maximizes your budget)
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distribution:
distinctive packaging & special delivery
- products:
to be determined…here are a few options
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