The key to any successful advertising or promotional campaign is careful planning. Therefore, this guide was created as a resource to help you plan an effective and successful campaign and to choose promotional products that will help you achieve your business goals.
PLEASE PRINT THIS VALUABLE RESOURCE AND USE IT TO ENHANCE THE SUCCESS OF YOUR BUSINESS
1. GOALS/OBJECTIVES
Your goals and objectives are the foundation of your campaign. Promotional products are powerful weapons in your marketing arsenal. Some of the proven uses for ad specialty items include:
- Create goodwill
- Increase sales revenue
- Express appreciation
- Reward customer loyalty
- Encourage innovation
- Increase repeat business
- Celebrate anniversaries
- Improve employee morale
- Increase market share
- Stimulate trade show traffic
- Introduce new products or services
- Attract a new generation of buyers
- Improve customer relations
- Promote your website
- Announce special offers
- Announce a new opening
- Educate present or prospective buyers
- Reactivate old accounts
- Promote employee safety
- Increase unit of sale
2. TARGET AUDIENCE
Who do you want to influence?
- Present customers
- Prospective customers
- Salespeople
- VIPs
- Employees
- Sales Reps
- Managers
3. TARGET NUMBERS
How many people are in your target audience? Use the 80/20 rule to develop your marketing strategy.
4. BUDGET
In view of each of the preceding points - how much will you invest in this promotion? Please note budgets are simply guidelines to help determine the type of products selected.
5. THEME
"Theme" is not always the same as "objective." Your objective may be simply to increase sales or create goodwill. You may also choose a special theme or tag line to add to the impact of the program. Let your imagination run free
6. DISTRIBUTION
You must decide how you are going to get your promotional items to your target audience. Here are several methods to consider.
- Presented directly to a customer as a business gift
- Handed to visitors at trade shows
- Shipped to customers as a gift or referral incentive
- Awarded to salespeople as an incentive
- Presented to visitors by receptionist or official greeter
- Given as a premium on condition that a specified purchase is made.
7. PRODUCTS
The instruments of your sucessful specialty advertising plan! Take a look at the many diverse and interesting products we offer. We can assist you by reviewing your goals and constructing a marketing program based on your target audience. Keep in mind, the item used does not always have to be related to yor product line.
8. MESSAGE
Be careful not to print too much information in a small imprint area. When in doubt, it’s better to say less than more, and a simple illustration and a couple of words may be sufficient
9. PACKAGING
Special packaging may add to the impact of your presentation. We offer many different packaging options.
10. YOUR SPECIALTY ADVERTISING CONSULTANTS
As your consultants, we can be an invaluable source of information and guidance. We consider Thomas Promotions as an extension of your marketing team, and we offer many years of experience and product knowledge to assist you during any phase of your promotional campaign. Please email or call us for assistance